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Susan J. Eddington, PhD, APR
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Join date: Apr 24, 2021
About
Dr. Susan J. Eddington, a Media Psychology scholar/practitioner, is an award-winning communications strategist, applied psychologist, management consultant, and accredited public relations counselor (APR). She has more than 30 years’ experience developing communications and campaign strategies to impact target audiences. She is currently a Fellow of the Institute for Social Innovation at Fielding Graduate University. Her work includes inter-group relations, government relations, community relations, corporate social responsibility, and strategies to increase sustainability. Dr. Eddington has developed communications strategy and served as an official spokesperson for three winning U.S. presidential campaigns.
Posts (8)
Jan 12, 2026 ∙ 3 min
Telling Stories: The Glue for Engagement
When done right, storytelling transforms messages into memorable experiences. It builds trust, inspires action, and fosters loyalty.
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Jan 7, 2026 ∙ 4 min
Planning a Winning Communications Strategy
The ability to communicate effectively can make or break an organization. Whether you are managing a brand, leading a business, or steering an organization through complex challenges, a well researched communication plan is essential. This post was crafted to provide actionable insights for organizations facing high-stakes communication challenges, helping them protect their reputation and leverage strategic opportunities.
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Nov 5, 2025 ∙ 5 min
Embracing Change: Strategies for Organizations and Brands
For some change can be difficult, but change is often inevitable. Learn the skills to adapt to, and embrace change.
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