top of page


Telling Stories: The Glue for Engagement
When done right, storytelling transforms messages into memorable experiences. It builds trust, inspires action, and fosters loyalty.

Susan J. Eddington, PhD, APR
5 days ago3 min read


Planning a Winning Communications Strategy
The ability to communicate effectively can make or break an organization. Whether you are managing a brand, leading a business, or steering an organization through complex challenges, a well researched communication plan is essential. This post was crafted to provide actionable insights for organizations facing high-stakes communication challenges, helping them protect their reputation and leverage strategic opportunities.

Susan J. Eddington, PhD, APR
Jan 74 min read


Embracing Change: Strategies for Organizations and Brands
For some change can be difficult, but change is often inevitable. Learn the skills to adapt to, and embrace change.

Susan J. Eddington, PhD, APR
Nov 5, 20255 min read


Protect Your Business with Reputation Management
Communication can be spread around the world in minutes, leaving your business reputation more vulnerable than ever. One misstep, a...

Susan J. Eddington, PhD, APR
Sep 29, 20254 min read


Strategic Communications: Your Key to Success
Black woman in a yellow dress speaking to an audience The current business landscape is fraught with potential pitfalls that could...

Susan J. Eddington, PhD, APR
Sep 28, 20253 min read


Boost Collaboration with Fun Team Building Activities
Collaboration is not just a buzzword, it’s a necessity. When teams work well together they solve problems faster, are more innovative,...

Susan J. Eddington, PhD, APR
Sep 19, 20253 min read


The Importance of Reputation Management for Businesses
A business’ reputation is one of its most valuable assets. In our interconnected world, news spreads in the blink of an eye....

Susan J. Eddington, PhD, APR
Aug 19, 20253 min read


Navigating the Unknown: The Impact of Misinformation on Businesses in 2025
Every aspect of society is facing an unprecedented challenge: the rise of misinformation and disinformation. As social media platforms...

Susan J. Eddington, PhD, APR
Aug 17, 20252 min read
bottom of page