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Planning a Winning Communications Strategy
The ability to communicate effectively can make or break an organization. Whether you are managing a brand, leading a business, or steering an organization through complex challenges, a well researched communication plan is essential. This post was crafted to provide actionable insights for organizations facing high-stakes communication challenges, helping them protect their reputation and leverage strategic opportunities.
Susan J. Eddington, PhD, APR
22 hours ago4 min read


Navigating Change: Strategies for Effectively Managing Attitudes and Emotions
For some change can be difficult, but change is often inevitable. Learn the skills to adapt to, and embrace change.
Susan J. Eddington, PhD, APR
Nov 5, 20254 min read


Protect Your Business with Reputation Management
Communication can be spread around the world in minutes, leaving your business reputation more vulnerable than ever. One misstep, a...
Susan J. Eddington, PhD, APR
Sep 29, 20254 min read


Strategic Communications: Your Key to Success
Black woman in a yellow dress speaking to an audience The current business landscape is fraught with potential pitfalls that could...
Susan J. Eddington, PhD, APR
Sep 28, 20253 min read
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